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Built to Last: Successful Habits of Visionary Companies (Good to Great Book 2), by Jim Collins

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Few of the visionary companies began life with a great idea. In fact, some began life without any specific idea and a few even began with outright failures.
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Built to Last: Successful Habits of Visionary Companies (Good to Great Book 2)
Built to Last: Successful Habits of Visionary Companies (Good to Great Book 2)
by Jim Collins
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