Jerred Rogero

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One of our research assistants observed that highly visionary companies seem to have self-confidence bordering on hubris (the dictionary defines hubris as “overbearing pride, confidence, or arrogance”). We came to call this the “hubris factor.” In mythological terms, you might think of it as taunting the gods.
Built to Last: Successful Habits of Visionary Companies (Good to Great Book 2)
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