He hated the Press as he hated advertising and television, he hated mass-media, the relentless persuasion of the twentieth century. Everything he admired or loved had been the product of intense individualism. That was why he hated Dieter now, hated what he stood for more strongly than ever before: it was the fabulous impertinence of renouncing the individual in favour of the mass. When had mass philosophies ever brought benefit or wisdom?
