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The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success, by Eric Ries

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Changing customer segments required them to switch to hiring a sizable outbound sales staff that spent time attending conferences, educating executives, and authoring white papers.
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The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success
by Eric Ries
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