Next, using a technique I call the concierge minimum viable product (described in detail in Chapter 6), Caroline could make sure the first few participants had an experience that was as good as she could make it, completely aligned with her vision. Unlike in a focus group, her goal would be to measure what the customers actually did. For example, how many of the first volunteers actually complete their volunteer assignments? How many volunteer a second time? How many are willing to recruit a colleague to participate in a subsequent volunteer activity?
