The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

by Eric Ries

In 1911, Taylor wrote: We can see our forests vanishing, our water-powers going to waste, our soil being carried by floods into the sea; and the end of our coal and our iron is in sight. But our larger wastes of human effort, which go on every day through such of our acts as are blundering, ill-directed, or inefficient … are less visible, less tangible, and are but vaguely appreciated. We can see and feel the waste of material things. Awkward, inefficient, or ill-directed movements of men, however, leave nothing visible or tangible behind them. Their appreciation calls for an act of memory, an effort of the imagination. And for this reason, even though our daily loss from this source is greater than from our waste of material things, the one has stirred us deeply, while the other has moved us but little.1

This is a description of our daily corporate shenanigans today with uncanny accuracy, even though the observation/foresight was produced more than a hundred years ago.