The Lean Startup: The Million Copy Bestseller Driving Entrepreneurs to Success

by Eric Ries

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.

justifies that a team inside a big corp can also be a startup.

Early adopters are suspicious of something that is too polished: if it’s ready for everyone to adopt, how much advantage can one get by being early?

The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.

If we do not know who the customer is, we do not know what quality is.

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.