search engine learns from the collective human mind, all at once. Every time an individual searches for something, and finds an answer, this leaves a faint, lingering trace as to where (and what) some fragment of meaning is. The fragments accumulate and, at a certain point, as Turing put it in 1948, “the machine would have ‘grown up.’
except when search ends up being biasdd because it gives you only what you LIKE
