Vision has a second important aspect. It reframes the context in which staff, shareholders and stakeholders see their work for today and for tomorrow. Once the core competencies are clarified, the board can help change the executives’ mindset so that they think of themselves as handling a portfolio of changing resources – knowledge, attitudes and skills – rather than just a collection of business units. They can then help the members of their company reframe their thinking about the changes in competitors and the outside world and so become more sensitive to their changing position in the
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