The four directoral balances are: 1 Organizational effectiveness. The external, long-term perception in the customer’s mind of the products or services of the business being desirable, reliable and good value for money. 2 Organizational efficiency. The internal, short-term focus on cost reduction and efficiency gain – but only until just before it negatively affects the customer’s perception of organizational effectiveness. 3 Board performance. The external focus of the board on policy formulation in relation to the external political environments; and on strategic thinking about the
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