The values need to be checked annually, and the best way of measuring them is to change each espoused value into one or two observable behaviours, which then form a key part of each person’s annual appraisal. From the chairman to the part-time security guard, it should be the same set of values-based behaviours. If these behaviours are evident throughout the organization, including the board, in the short term they form the emotional climate of the organization; and in the longer term they create the organizational climate. Both are measurable and should be reported to the board at least twice
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