There is a paradox here. At all levels – personal, corporate and governmental – the concepts of sustainability and stewardship of the earth’s limited resources are increasingly accepted intellectually by organizations’ customers and users. Yet little action is taken. So how do we move intellectual acceptance into profitable and sustainable action? The values of sustainability need now to be reflected in all organizations’ purpose, vision and values so stakeholders can see that they are taken seriously. This would be the start of a major reframing of corporate governance and consequent board
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