Are you ready for it? Here it is. Here’s the ultimate geek ground rule: Shape the ultrasociality of group members so that the group’s cultural evolution is as rapid as possible in the desired direction. That ground rule might not have made a lot of sense before you started reading this book, but I hope it makes some sense now. At a high level, shaping the group’s ultrasociality means putting in place the norms of science, ownership, speed, and openness. At a lower level, it means increasing observability, decreasing plausible deniability, and doing other things that we’ll explore in the pages
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