James Cham

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As this folktale shows, common knowledge has an odd, almost supernatural power to get a group of people to change their behavior in ways that appear coordinated but aren’t. My favorite demonstration of this phenomenon comes from a logic puzzle that exists in many versions dating back at least as far as the 1960s. One version is set on the fictional Bad Breath Island.16
James Cham
a great example
The Geek Way: The Radical Mindset that Drives Extraordinary Results
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