Look Again: The Power of Noticing What was Always There

by Tali Sharot

A study26 of 237 individuals showed that when people spend more time apart from their partner, they report greater sexual interest in them.

This evidence suggests that all else being equal you may benefit the most from several small trips spread throughout the year rather than one long escape.

But when it comes to unpleasant, yet necessary, tasks and experiences, consume them all at once.

people are much more likely to engage in unethical acts when such behavior gradually increases over time than when it emerges abruptly,

The answer is that repetition creates a feeling of familiarity. And when something sounds familiar, you assume it is true.