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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

firing an uncalibrated cannonball that succeeds, generating a huge windfall, can be even more dangerous than a failed cannonball.

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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

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