Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

by Jim Collins

Keep in mind the danger of achieving good outcomes from bad process. Good process doesn’t guarantee good outcomes, and bad process doesn’t guarantee bad outcomes, but good outcomes with bad process—firing uncalibrated cannonballs that just happen to succeed—reinforces bad process and can lead to firing more uncalibrated cannonballs.