Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

by Jim Collins

“Who Luck”—the luck of finding the right mentor, partner, teammate, leader, friend—is one of the most important types of luck.

swim with great people, and to build deep and enduring relationships

greatness is not primarily a matter of circumstance; greatness is first and foremost a matter of

conscious choice and discipline.

It is not mainly a matter of what happens to them but a matter of what they create, what they do, and how well they do it.

we are confident that the concepts from all four studies increase the odds of building a great company.

But do they guarantee success? No, they don’t.

we always have more to learn. And life offers...

we must act.

In the end, we can control only a tiny sliver of what happens to us. But even so, we are free to choose, free to become great by choice.