Matthew Ackerman

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10X cases behaved like David Breashears. They took less Death Line risk, less asymmetric risk, and less uncontrollable risk than the comparison cases.
Matthew Ackerman
Subjective though? What criteria were applied for each risk? One challenge with risk assessment is unknown unknowns. Something that seems to be a risk worth taking could become a disastrous risk. What do the 10xers do then, when circumstances change the risk factor?
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
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