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Matthew Ackerman
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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

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Apple fell behind during its dark days not because its original recipe no longer worked, but because it lacked the discipline to adhere to its original recipe.
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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
by Jim Collins
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