Matthew’s Kindle Notes & Highlights

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

think back on PSA. Recall from Chapter 4 how Southwest Airlines began as a copy of PSA, right down to the operating manuals.

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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

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