Matthew Ackerman

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The point is to be more empirical to buttress your mental independence and validate your creative instincts. By “empirical,” we mean relying upon direct observation, conducting practical experiments, and/or engaging directly with evidence rather than relying upon opinion, whim, conventional wisdom, authority, or untested ideas. Having an empirical foundation enables 10Xers to make bold, creative moves and bound their risk.
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
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