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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, by Jim Collins

The fall and rise of Apple illustrates the danger of straying from a recipe and the value of restoring it.

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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

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