When Herb Kelleher described how Southwest Airlines responded to 9/11, he showed no personal bravado. He choked on his own tears, unable to finish his sentences, as he tried to describe how Southwest people came together to get the planes in the air as soon as the skies opened, unified in a communal act of defiance.20 You can attack us, but you cannot beat us; you can try to destroy our freedom, but you’ll only make us stronger; you can inflict horror, but you cannot make us terrified. We will fly!
