E. Paul Whetten

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Sometimes acting too fast increases risk. Sometimes acting too slow increases risk. The critical question is, “How much time before your risk profile changes?” Do you have seconds? Minutes? Hours? Days? Weeks? Months? Years? Decades? The primary difficulty lies not in answering the question but in having the presence of mind to ask the question.
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
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