Oxytocin is sometimes called the commitment neuromodulator because it reinforces bonding in mammals. It is released when lovers connect and make love—in humans oxytocin is released in both sexes during orgasm—and when couples parent and nurture their children. In women oxytocin is released during labor and breastfeeding. An fMRI study shows that when mothers look at photos of their children, brain regions rich in oxytocin are activated.