If you moralize something like smoking, it is hard to respect smokers. Mild feelings of disgust and contempt begin to emerge. These feelings are focused on both the behavior (e.g., smoking) and on the person engaging in the behavior (i.e., the smoker). Although the behavior itself might not elicit disgust, the person engaging in the behavior is felt to be a fly—a pollutant—in the communal ointment.
