The fact that technology’s incentives are unstoppable does not mean that those building it bear no responsibility for their creations. On the contrary, they, we, I, do; the responsibility is crystal clear. No one is compelled to experiment with genetic modification or build large language models. Technology’s inevitable spread and development are not a get-out-of-jail-free card, a license to build what you want and see what happens. They are rather a hammering reminder of the need to get things right and the awful consequences of not doing