Similarly, a vast span of services, from very different sectors, across huge parts of the planet, have been collapsed into a single corporation, Google: mapping and location, reviews and business listings, advertising, video streaming, office tools, calendars, email, photo storage, videoconferencing, and so on. Big tech companies provide tools for everything from organizing a birthday to running multimillion-dollar businesses. The only equivalent organizations, touching so deeply into the lives of so many, are national governments. Call it “Googlization”: a range of services provided for free
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Googlization: One Company, Many Worlds
