“Sure, it’s easy to point to outlier parents, the ones who are hiring SAT tutors for middle schoolers or starting nonprofits for their kids so it looks good on the college application,” he said, “but they are not really the problem.” The parents that really concern Weissbourd are the ones who organize their entire relationships with their children around their kid’s achievements, a hidden curriculum that becomes the main, if unspoken, focus of their parenting.