Whereas Cunard had set out to woo prospective passengers by photographing motor-cars passing through the Mauretania’s yet-to-be-fitted funnels, White Star depicted their new giants dwarfing a selection of the world’s greatest buildings. With their electrically operated watertight doors, they would be so safe that in due course a leading industry publication would blithely proclaim them to be ‘practically unsinkable’.25
