Marketers shouldn't ignore the power of micro‐influencers or accounts with even a few hundred followers. They should granularly list all potentially aligned accounts on their chosen platform, and organize those individuals into a channel, such as a Telegram channel, where the team regularly shares tweets from the project and asks for support in amplifying them. In Web3, this chat group is often called a supporters channel, and is a great way for an early project to efficiently share updates with its incentive‐aligned community, ask for help, and generate shares on social.
