Web3 Marketing: A Handbook for the Next Internet Revolution

by Amanda Cassatt

Community members need not be developers or engineers in order to contribute to a Web3 project's success. Meme contests, for example, are an excellent tool for communities to incentivize content creation. Thousands of fans are just as (if not more) likely than a small, centralized marketing department to surface what is most funny or compelling about a project or team. Then, even better and cheaper than A/B testing, other community members can vote on the best content. The project, its team, and community are then armed to share the winning memes about the project on platforms such as Crypto Twitter, driving project discovery. In Web3, marketers need not do all the work themselves; instead, they should focus on creating the conditions, often through rewards, for others with the right skills and incentives to work alongside them to achieve their goals.