recap, the goal of discovery is to reach a target audience with a brand message. If the brand message is effective, it sends the potential user into the next step of the marketing funnel: engagement. Discovery channels are all the channels where a potential user might first encounter a brand. The most common in Web3 are search, social media, earned media, and events. Then, depending on the channel where the potential user first discovers the brand message, engagement can take place on a variety of channels.
