Mikko Ikola

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It's logical to expect that the highest‐quality products will emerge from projects taking an open source Web3 approach to development. Building in the open has its risks, such as copycats, but these risks are worth it to those who want to build the best products. For Web3 projects, the best moat for defensibility isn't building proprietary software, it's building community and reputation over time.
Web3 Marketing: A Handbook for the Next Internet Revolution
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