Wall of Trophies The wall of trophies tactic pairs well with the Chainlink strategy. As early as possible, projects should strive to attract users who resemble the users in the broader audience they want to target. They should broadcast these partnerships using the Chainlink strategy, harnessing them to drive top‐of‐funnel discovery on search and social, and also showcase their partners' logos prominently on their websites, sometimes even in the precious hero section near the primary CTA. Website visitors who see the names of prominent users—perhaps companies just like theirs, or larger and
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