At the start of its go‐to‐market motion, every Web3 project should ask itself, What large and high‐engagement accounts on Twitter (or any other social media platform where the project's target audience lives) have any reason to help promote my project? These can be personal accounts belonging to founders, teammates, and their friends and family; the accounts of investors or backers of the project; or the personal and business accounts of other projects that are partnered or somehow aligned with the given project. Large is also relative. Not every project will have connections to accounts with
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