Web3 Marketing: A Handbook for the Next Internet Revolution

by Amanda Cassatt

Sometimes our clients push back when we insist they use the same key words and phrases to describe their brands in media interviews, their website copy, and speaking at events. But although they may get bored of saying the same thing over and over, each repetition likely reaches a small percentage of their overall target audience. Even if our clients are craving variety after repeating themselves 10,000 times, depending on the stage of the project, their average target audience member has probably only heard their message a maximum of two or three times. This is yet another example of thinking from the perspective of the audience, not the project.