Our community marketing team reached out to existing meetup groups and organized a network of meetup group leaders to share best practices. We kept an eye out for Ethereum communities cropping up in new cities, and we launched a program to support new meetup group founders. Through small sponsorships, we ensured meetup groups always had the funds to provide beer and pizza. We circulated decks and templates with standard language about Ethereum and consistent visual design that conferred on nascent groups a sense of legitimacy. As new projects were built on Ethereum, we arranged for their
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