Plus the concept of “marketing” had a veneer of inauthenticity, especially from its context in Web2. The word reminded them of annoying ads on Facebook that no one clicks on, Instagram influencers hawking vitamin waters, exaggerated headlines and articles about the Kardashians. To these thoughtful technologists, marketing seemed more like an evil than a good, the art of using simple and deceptive language to manipulate consumers into buying products they don't need. No one likes the feeling of being marketed to; many are happy to pay subscription fees to avoid seeing advertisements.
