Vega Protocol, a Web3 derivatives trading platform. Vega's target audience is Web3 native DeFi users, so they hosted an event at EthCC, a popular yearly Ethereum community conference in Paris. While most DeFi startups at EthCC hosted happy hours or meetups indistinguishable from each other, Vega made its event stand out against the backdrop by inviting chess grandmaster Rustem Dautov to face off against attendees. We and the Vega team figured that the target audience of crypto traders probably enjoyed competitive strategy games like chess. At the conference, Vega was top of mind, with
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