Mikko Ikola

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Marketing isn't a limited set of predetermined practices; it's a repeatable process that starts with imagining what it's like to be someone else. In this way, Web3 marketing is no different from any other kind of marketing. What does make Web3 marketing different is that much of the marketer's job is intended to be temporary and eventually transfer to the community.
Web3 Marketing: A Handbook for the Next Internet Revolution
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