When a topic is complex, stories are like leverage. Leverage squeezes the full potential out of something with less effort. Stories leverage ideas in the same way that debt leverages assets. Trying to explain something like physics is hard if you’re deadlifting facts and formulas. But if you can explain things like how fire works with a story about balls rolling down hills and running into one another—that’s what physicist Richard Feynman, an astounding storyteller, used to do—you can explain something complex in seconds, without much effort.
