Give up your dreams and your soul, we promise each other, and you can buy some things that will give you status and satisfaction. Or at least let you forget what you gave up. While that promise may have worked well half a century ago, it rings hollow today. There is an alternative. It’s a different sort of increase, a better sort of safety. It’s work that matters. It’s creating a difference, being part of something, and doing work we’re proud of. This is the song of significance. This is what motivates people to do the work that can’t be automated, mechanized, or outsourced. And this is the
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