What are we asking folks to do? At Netflix, Reed Hastings didn’t ask each employee to reinvent how the entire film industry would work. Instead, he and his team broke the problem into many smaller components, and then different groups claimed responsibility for each piece. Each element of the project was insanely difficult, challenging the structure of a sclerotic industry, happily stuck in its ways, and also the laws of physics, the structure of the internet, and the giants of telecom. No one could have built the Netflix streaming system alone. But together, as you can see any night of the
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