Manolo Alvarez

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Rising Tide doesn’t exist to wash cars. Washing cars is merely an opportunity to make a difference for their employees and their customers. Rising Tide spends far more time and energy on training, on customer service, and on their employees than any other car wash I know of. And as a result, the customers return and the business thrives. Their retention is five times the industry average, and each location washes more cars and makes more money than most of its (industrial) competitors.
The Song of Significance: A New Manifesto for Teams
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