Find the nerds, the motivated, and the overlooked, and figure out what they need to thrive. That exploration will reveal what others have needed as well but didn’t care enough to speak up about. When Rising Tide optimizes the workflow for autistic employees, they help their neurotypical employees thrive as well. When d.light builds a product for some of the poorest families in the world, they get better at serving people who are more privileged. When By the Way Bakery focuses on people who don’t eat wheat or dairy, they end up building a kitchen and production operation that is more accessible
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