59. What People Want Safety is first. It’s impossible to grow, to connect, or to lead if we are under threat or feel the ground shifting beneath us. Next come affiliation and status, an alternating dance of vaguely related emotions. Affiliation is being part of something, fitting in, being connected. And status is simply who eats lunch first. Our place in the order of things. But the real desire is significance. To do something that matters. To be missed if we’re gone. The universal desire to achieve dignity and be seen.
