66. Significant Work Is Project Work A job that is repetitive, easily measured, and consistent lends itself to industrialization. The pressure is on to make it cheap. But when we think of the important moments in our work life, we think of projects. A beginning, filled with possibility. A middle, with challenges and insights. And an ending, bittersweet, with thoughts of what we did and who we did it with, along with ideas on how to do it better next time. This can be treating a patient, putting a new dish on the menu, or launching a new company. The scale isn’t as important as the rhythm. We
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