Activists who experience success using online tools sometimes undervalue or neglect the kind of on-the-ground work organizers practiced before social media, and which many still practice today. But online mobilization born out of interest in event pages or the hot political topic of the moment can be fleeting, and organizers who rely on their ability to summon large numbers of people for protests and actions via social media, without developing any fabric of community between participants, often find themselves adrift as high-intensity political moments ebb. The bonded energy of protesters in
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